A creative culture improves innovative ideas providing better processes, desired products, and strong teams. Creative leaders forge the way for companies to survive in an unknown, rapidly-changing future through new ideas and solutions. New research has uncovered an additional benefit for businesses that promote a creative culture. That benefit is positive emotion. The website Mindful posted an article summarizing the research, which you can read in full here. How does positive emotion benefit business? Any Human Resource representative can provide you with a laundry list of benefits, such as healthier employees, an improved and better quality of productivity, and higher levels of engagement. Forbes Magazine reported that “happy employees lead directly to better performance and higher profits.” The benefits of a creative culture in business continues to multiply. BrainSpark’s Conditioning Your Mind workshop can help your employees develop and apply their creativity, so your company can reap the benefits of creative employees.